What could be creepier than the department store ladies who offer to spritz you with a cologne sample?
Easy: An in-store kiosk equipped with a real-time video-image analyzer that scans your face, sizes you up, and hits you with a gender appropriate scent. From the manufacturer’s press release:
VidiReports software . . . detects human faces in the vicinity ofAttention all Scentys4 units: Do not spritz until you see the whites of their eyes!
the dispenser, estimates the corresponding gender of prospective
customers and sends that information to the Scentys4 dispenser,
which instantly selects the appropriate fragrance.
VidiReports can be easily configured to set the prefered detection
distance and the strategy to be employed when several faces are
The TargetScent kiosk is the brainchild of Presensia, a French company that develops interactive scent dispensers, and Quividi, an outfit that creates audience measurement solutions.
Cool technology? Certainly. Innovative application? No doubt. Does it give you the heebie-jeebies? Well, check out this Swiss-French video and get back to me.