Taking a scientific sniff at the culture of smell
John Derbyshire’s sophisticated nostrils twitch with eldritch delight at the thought of an H.P. Lovecraft perfume.
"A drydown of static accord" . . . what does that even mean?
Nathan:Hmmm . . . On re-reading there are electicity-related accords in top, heart and drydown. At least if you assume they mean "lightning" instead of "lightening". I think "energized musk" is a new material extracted from the anal scent glands of the Energizer Bunny.
I hate how these god damn little niche brands have no balls. H.P. Lovecraft deserves something beautiful and terrible.Like a base of some crazy bunch of indoles and the scent of metal(trans-octowhatever). Made wearable somehow.The kind of thing that you'd buy only because you wanted to creep people out, not because you wanted to smell like headshop."A shadowy, unapproachable forest of maple, birch, dogwood, cypress and pine softened by a garland of New England wildflowers: bergamot, columbine, rue anemone, blue violet, creeping phlox, bloodroot, toadflax, and pixie moss. "To me, that could just as easily say "Old women sipping herbal tea on a cedar table etched with initials and hearts."blah blah blah.
Jordan:I agree. Not nearly provocative enough. A Lovecraft scent should hint at mushrooms, cold wet gravestone, fear sweat, and the decayed leather binding of the Necronomicon. Plus something really weird and unrecognizable--wolf breath or bat shit.As for the shadowy New England forest imagery, I think you put your finger on it. Reads like the verbiage for a new Emily Dickinson EDT. Suggests creepy, flower-obsessed, old lady shut-in drinking herbal tea and scratching tiny poems at the kitchen table on the back of used envelopes.
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