Wine columnist Neil Pendock—who bills himself as South Africa’s leading independent drinks commentator—is big on olfaction. Smelling is key to his craft but Pendock is a bit of a perfume head as well.
He recently surveyed fourteen South African winemakers about their personal fragrance preference and reports the results in his latest, typically rambling and fascinating column. Half the vintners use a single brand, three of them (21%) use two or three scents, and another four (28%) wear nothing at all. The proportion of abstainers seems a bit higher than in the average consumer population. But when you’re sniffing and tasting all day long cologne can be a distraction—the same reason a lot of people in the fragrance business don’t wear scent to work. As for the preferred brands, they sound pretty mainstream.
Hmm . . . what happens when you cross the streams? Of perfume and wine, that is. A famous winemaker certainly has more sensory cred than your B-list celebrity. A Baron Philippe de Rothschild cologne might have been a classic. Or a Robert Mondavi aftershave. There must be a brand-worthy celebrity winemaker somewhere in the Napa Valley.