For the week ending March 7, 2010
The Solo Blog Index
Big movers: FirstNerve +9%, PinkManhattan +7%, AnyasGarden +6%, Vetivresse -27%, JaimeleParfum -23%, MaisQuePerfume -21%, 1000Fragrances - 11%
The Corporate & Community Site Index
Big movers: OsMoz -8%
Another down week on all three indicators, led again by an 8 point drop in the Solo Blog Index. Pulling the SBI down were declines at Vetivresse, JaimeleParfum and MaisQuePerfume. The five top-rated solo blogs (Alexa rankings above 1,000,000) sank, with the exception of NathanBranch which rose 2%. Four of the five sites on the Team Blog Index declined this week, but the gain by ISmellThereforeIam held the TBI drop to a single point.
The Corporate & Community Site Index hit a record low for the second straight week with a startling 8% decline at OsMoz. Showing a ninth drop in a row, OsMoz slipped below an Alexa rank of 200,000 for the first time.
There was speculation in the comments to last week’s report that fragrance sites are in a seasonal lull and that readership will pick up with the start of the Spring perfume launches.