Thursday, June 3, 2010
News anchor Jenny Anchondo at KOLD-TV in Tucson, Arizona, has video of what must be the world’s biggest scented billboard. The advertisement, for a new type of beef featured at the Bloom grocery chain in Charlotte, North Carolina, propels the scent of hickory barbeque up to fifty yards across the adjoining roadway. (Yes, close observers will note that the visual image is of steak au poivre. And another report describes the scent as black pepper and charcoal.)
In any case, this beats the old smoke-blowing cigarette billboards in Times Square that were scentless.
All of which produced for me a vivid reverie of rodizio at Plataforma Churrascaria on W. 49th. (+Q Perfume are you listening? I want rodizio and I want it NOW!)