Sunday, June 19, 2011
Here’s a summary of this week’s action:
The Smelly Web Indexes for June 19, 2011
The Solo Blog Index
Big movers: NathanBranch -7.9%, MaisQuePerfume -6.3%, KatiePuckrikSmells +9.4%, AnyasGarden +6.9%
The Team Blog Index
Big movers: ISmellThereforeIam -8.5%
The Corporate & Community Site Index
Big movers: Sniffapalooza -20.5%
The Big Picture
The Smelly Web Indexes are an effort to chart the health of the scent-related blogosphere using the Alexa rankings of website traffic. Since August, 2009, I’ve tracked the ups and downs of solo-author blogs, team blogs, and corporate and community blogs using indexes that all began life pegged at a value of 100. This makes them easy to read—like the Dow Jones Industrial Average on which they are modeled.
So what has been the story thus far? Beginning in January, 2010, a steady rank order emerged: the Team Blog Index was highest, followed by the Solo Blog Index, and the Corporate & Community Blog Index was at the bottom. This rank order persisted throughout 2010. In August of that year, however, the Team index began a slow decline. By January, 2011, it has dropped below both the Solo and C&C indexes. The Team index bottomed out in February, 2011, and by April it had climbed back above the other two indexes. The “natural order” of the smelly blogosphere’s web rankings was restored: Team blogs on top, followed by Solo blogs and the Corporate & Community sites.
Now there is a new move afoot: starting in late May, 2011, the C&C index began to slump: it dropped from 80 to 41 (see the chart above). For the weeks ending May 29, June 5, and June 12, all four sites on the index lost altitude. This week only OsMoz.com managed a gain. What’s going on? Is it a coincidence that the C&C index also plunged in May, 2010? Who knows.