Monday, October 3, 2011

Celebrity Psychophysics: Pregnancy Edition

Early into her first pregnancy, the mother-to-be notices how familiar things begin to smell different. She’s even a bit turned off by her husband’s cologne.
Not an unusual story, except that the pregnant lady is Beyoncé and her husband is Jay-Z and the cologne in question is his own celebrity fragrance.

I love it when celebrities confirm the basics of sensory science.

No comments: