Sunday, February 12, 2012
Amid the press releases preceding this week’s Toy Fair at the Javits Center in NYC is one for a line of superhero scents by JADS International. The colognes and perfumes, licensed from Marvel Comics, are tied to this summer’s release of The Avengers, with Iron Man, Captain America, Black Widow and all the rest.
Judging from the promotional images, the product line won’t set the world on fire visually—the packaging lacks images of the superheroes themselves.
For some reason, I’d never heard of JADS International until now. They’ve previously produced movie tie-in perfumes and colognes for Star Trek and Star Wars. Here are a few examples to give you the flava.
Pon Farr for women has “light, clean notes of citrus, blackcurrant, lotus blossom, and water lily.” In other words, all the ingredients that say “I’m in seventh-year heat” to Vulcan males.
For you eroticized Shatner fans, there’s Shirtless Kirk cologne, catchphrase “Set phasers to stunning.” (I’m not making this up.)
My favorite is Slave Leia perfume, which includes “floral top notes of white peach, lily, bergamot, heliotrope and raspberry that dry down to a warm sultry mix of cashmere woods, musk and night-blooming jasmine.” [Night-blooming jasmine as a drydown?—Ed.] But never mind the ingredients. Check out the bottle. It shoulda won a FiFi.