A week ago, Pat Borow of Olfactarama published a valedictory post in anticipation of her blog’s upcoming fourth anniversary. She cites waning enthusiasm on a personal level, rather than changes in perfumery or the blogosphere, as the reason for her decision. She’s not interested in “keeping on just for the sake of keeping on.”
I respect her decision. On the other hand, I will miss her thoughtful and well-composed commentary and reflections. Pat intends to write occasionally on the aesthetics of smell, taste, books, art, and life. I’ll keep checking in.
Started: July 20, 2008
Ended: June 21, 2012
Blog run: 3 years, 11 months
Flux density: 5.6 posts per month
The winding down of Olfactarama got me thinking about other smelly sites that have left the scene. I thought I’d take a look back at their trajectories.
Rita Long’s blog TheLeftCoastNose featured her quirky but useful zero to five star rating system for perfumes. She turned off the spigot for good in May, 2010, after less than a year of blogging. The reason? She literally moved on—from San Francisco to Buenos Aires.
Started: Sept 27, 2009
Ended: May 8, 2010
Blog run: 8 months
Flux density: 10.1 posts per month
Ray Matts, an acquaintance of mine from the fragrance industry, started his eponymous blog in 2010 and posted there for a year. He’s on Twitter now and pursuing other fragrance projects.
Started: Sept 25, 2010
Ended: August 30, 2011
Blog run: 1 year
Flux density: 0.9 posts per month
Aimée L'Ondée is the nom de web of the lady from Austin, Texas, who wrote at MossyLoomings. She closed the doors on June 26, 2011, leaving this note:
I might as well admit it: as my reluctant and sporadic posting suggests, I have lost the will to blog, folks. I still love perfume, and love reading all my fellow perfumistas' clever and fascinating perspectives on perfume. I love reading about new discoveries and vintage treasures, but I think I may have reached a saturation point in my own life with perfume, and writing about it in this format isn't the joy it used to be.MossyLoomings
Started: February 6, 2008
Ended: June 26, 2011
Blog run: 3 years, 4 months
Flux density: 2.3 posts per month
Life is short, blogging is hard. Hats off to all who set up their tent at the carnival. We’ll miss you, even as the big show rolls on.