tag:blogger.com,1999:blog-8125354955146250762.post530765607952866998..comments2024-02-20T16:10:31.948-07:00Comments on First Nerve: Coty’s Bernd Beetz Sure Showers a LotAvery Gilberthttp://www.blogger.com/profile/18104017679971839738noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-8125354955146250762.post-16564916021962336212009-09-22T19:26:19.666-07:002009-09-22T19:26:19.666-07:003xasif:
Welcome to the blog. I'm happy to hav...3xasif:<br /><br />Welcome to the blog. I'm happy to have tickled you into a purchase decision. Happy reading!Avery Gilberthttps://www.blogger.com/profile/18104017679971839738noreply@blogger.comtag:blogger.com,1999:blog-8125354955146250762.post-37766984962850314792009-09-22T09:42:55.420-07:002009-09-22T09:42:55.420-07:00LOL-ing at "Ah, yes, the peppermint-scented b...LOL-ing at "Ah, yes, the peppermint-scented breezes of the North Sea" <br /><br />Having *just* found your blog today, I am off to buy your book (which I have wanted for quite awhile...)<br /><br />Thanks for the great info and the laughs.SeeJaneSellhttps://www.blogger.com/profile/11302833172069874736noreply@blogger.comtag:blogger.com,1999:blog-8125354955146250762.post-17016036269217993332009-05-02T09:53:00.000-07:002009-05-02T09:53:00.000-07:00The François Coty was first that created perfumes ...The François Coty was first that created perfumes of wide consumption. He named chypre perfumeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8125354955146250762.post-5555174314784513092009-05-02T08:19:00.000-07:002009-05-02T08:19:00.000-07:00In the backwoods deer-hunting country round here, ...In the backwoods deer-hunting country round here, they sell something called "deer spray." This is supposed to attract those seven-point bucks to the guy on the platform, with the little bottle of Wild Turkey, his state-of-the-art deer rifle and his head-to-toe camo outfit (with matching boots!) by making the buck think that he is a doe.<br /><br />I am not making this up.<br /><br />Perhaps a spritz of deer spray is what the <I>real</I> outdoorsman will wear.<br /><br />Of course I doubt he'd have a "scent application strategy." Bet the buck does, though.<br /><br />Very funny!Olfactahttp://olfactarama.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-8125354955146250762.post-89107455796054076422009-05-01T14:00:00.000-07:002009-05-01T14:00:00.000-07:00Ross:
PR has its place--what's weird is he doesn'...Ross:<br /><br />PR has its place--what's weird is he doesn't seem to know his audience. It's the WSJ not the Ladies Home Journal.<br /><br />Nathan:<br /><br />I've had a great time in this business but you have to wonder if the industry isn't spritzing itself in the foot. When your premise is that men find "scent-application strategies" too confusing to figure out, you've alienated your potential consumer before he's even popped the overcap. <br /><br />Imagine Home Depot telling guys it's tough to find the correct nail . . . but that the CEO likes 1/2" brads for the trim on his display case of Hummel figurines. Dude! We wanna hear about dry wall and two-by-fours.Avery Gilberthttps://www.blogger.com/profile/18104017679971839738noreply@blogger.comtag:blogger.com,1999:blog-8125354955146250762.post-91471899414372313772009-05-01T13:04:00.000-07:002009-05-01T13:04:00.000-07:00That whole thing was hysterical -- both your comme...That whole thing was hysterical -- both your comments and his!<br /><br />"At FirstNerve headquarters, we refresh ourselves with a small-sized bottle of Wild Turkey from the desk drawer."<br /><br />Amen.<br /><br />And you're right -- "lemony" from the CEO of Coty? That wasn't an interview, it was free advertising.Nathan Branchhttp://www.nathanbranch.comnoreply@blogger.comtag:blogger.com,1999:blog-8125354955146250762.post-80764384256203777202009-04-30T21:42:00.000-07:002009-04-30T21:42:00.000-07:00Great piece, I often find similar thought going th...Great piece, I often find similar thought going through my head when reading interviews or PR hype like this, not to mention most of the news commentaries, impotent political announcements and, well you know, all of it, in our oh so BS infused times.<br />Thanks<br />RossAnonymousnoreply@blogger.com