When I was razzing IFF’s Mr. Big Andreas Fibig for his
empty platitudes, I said they sounded like “the output of a Random Mission
Statement Generator.” Well guess what I discovered today? An online service
called Name My Think Tank that not only generates a name for your think tank,
it creates a logo and a mission statement. Give it a try!
With a little tweaking to the code, someone ought to be able to come up with Rebrand My Flavor & Fragrance Company. It could save the industry a ton in consultant’s fees.
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