![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Jy5CnFV-FZCx_t17PUjovbBi07ZkWIHyOxWqTk40oMecfxoE7AZFdl3W7WgCFZeCaEIbR1qtWPAHtUBrOvri_PwyyotOx-DVniCIkHWyhB-dhAcYK0de4a2FQ_7kWhoXDWnohaVz9Oc/s320/800px-Sign_from_Berkeley%2527s_gourmet_ghetto.jpg)
Image: Diablanco
Berkeley’s North Shattuck Association has voted to abandon the decades-old “Gourmet Ghetto” tag for its upscale foody neighborhood. The organization folded because the “co-founder” of a new coffee shop said his millennial-age employees found the name “upsetting and confusing.”
Next up: Peet’s Coffee on Vine and Walnut will be forced to abandon “Major Dickason’s Blend” because of its militaristic connotations.
[Hat tip to SFGate.com commenter LeonRussellFan for the safe space gag.]
P.S. One would think “Wrecking Ball Coffee” is a problematic name for a Bay Area business, given its triggering reference to gentrification, displacement of marginalized people, etc. And yet . . . that's the complainant's brand name.