Coty Exec on Gaga Fragrance: “I Know Nothing”

So I’m clearing out the browser cache and guess what pops up?

July 15, 2010 

Coty Denies Lady Gaga Scent Deal . . . 

Executives at Coty Inc. denied a report circulating online that the company has signed a fragrance deal with Lady Gaga. “I know nothing of this project,” said Steve Mormoris, senior vice president of global marketing for the firm’s Coty Beauty division. “It is a totally false rumor.”

People picked up WWD’s story the same day.

And here’s Mormoris, exactly two years later, gibbering on about Lady Gaga’s new perfume.

[The facial resemblance is striking.—Ed.]