A UK-based group calling itself The Perfume Society sent a team to sit at the feet of Roja Dove. He bloviated and they took notes. They posted “ten fascinating things” they learned.
Here’s another fascinating thing: every one of the ten is a crock.
The folks at The Perfume Society think Roja Dove is “a fountain of fragrant knowledge.” Personally, I think Roja Dove is a fountain of fragrant bullshit. Do you think that’s too harsh? Then check out his ten smelly little droppings:
1. If you loose [sic] your sense of smell, psychologically it will cause us [sic] more long-term damage than going blind.Just think about this for a few seconds to let the full idiocy sink in. It’s not even worth asking Roja Dove to provide one piece of evidence, because there isn’t any.
2. Kissing is the most intense form of smelling in the animal kingdom.WTF does this even mean? I would say it is fatuous nonsense except that it might be true for Roja Dove—after all, he had an entire team from The Perfume Society kissing his ass.
3. In Japan, they use perfume to treat depression.When tossing off a claim you know isn’t true it’s always best to credit it to someone in Japan—this greatly reduces the risk of having someone call your bluff.
4. We are born with no knowledge of odor. Our sense of smell is linked directly to the emotive part of our brain and therefore, our individual sense of smell is based purely on impressions and experiences.Infants are born with odor preferences acquired in utero.
The Blank Slate view of human psychology has been discredited for years.
Why doesn’t Roja Dove know this? Could it be because his individual sense of his own importance is based purely on his impressions and experiences which don’t really involve much actual, you know, reading?
5. Heat dulls smell, yet humidity intensifies it – think of London after rain.All heat and no AC makes Roja a dull boy.
I bet when Roja Dove farts in the shower he experiences a rainbow of olfactory nuance.
6. When jasmine & tuberose are used in perfumery, they have to be picked before the sunlight hits them.Because the tuberose harvest is controlled by French peasant vampires.
7. If Quelques Fleurs wasn’t created in 1912, none of the other great florals could exist – this is due to its structure.Because the world wasn’t ready for the structure of QF in 1911.
Because there is only a single creative path to floral perfumes.
Because this claim is so vaporous it defies negation.
8. Fragrances contain an average of 10-15% natural ingredients – the rest is synthetic and quite incredibly, created in a lab. This has changed the face of perfumery.What? Synthetics* are created in a lab? OMG!
And natural ingredients are gentle to the face of perfumery because they are charmed out of flowers by elves playing magical flutes.
Has this guy ever seen natural ingredients being processed?
9. Enfleurage is the oldest method of extraction in the world – it’s the ‘Rolls-Royce’ of extraction. There are roughly only 5 people alive today that know this process…it’s a dying tool.The Rolls-Royce people are no doubt thrilled to have their automobiles characterized as an ancient dying tool driven by only a handful of people.
The transistor tube was the oldest method of watching television yet today it’s a dying tool. And I, who as a child watched B&W broadcasts on tube television, am alone qualified to mourn all that we have lost. O tempora, o mores!
10. Tuberose is worth its weight in gold – it’s now mostly synthetic.When shit gets expensive, cheaper alternatives are found. That clicking sound you hear is the Perfume Society team transcribing Roja Dove’s pseudo-profundities as fast as they can type.
*Typo fixed. Hat tip to commenter Sarah McCartney.