Roja Dove—First Nerve’s favorite olfactory buffoon—has struck again, this time in the UK’s Daily Mirror.
Reporter Emma Hill filed an innocuous piece on uplifting scents that can improve one’s mood. She notes that citrus scents are especially good for a zesty morning tonic with an anti-depressing effect. To learn why she turns to “renowned perfumier Roja Dove,” the self-proclaimed Professeur de Parfums. He tells her the secret is volatility:
Well, there you have it. Roja Dove believes lemon molecules feel invigorating because they pummel the olfactory nerves like so many tiny Swedish massage therapists. The man is either demented or a fool.
“The greater the concentration of volatile ingredients, the more upliftingthe scent, with lemon being one of the most volatile,” he says.“What you’re experiencing is the evaporation of the lemon molecules as they bombard the olfactory [smelling] nerves. You feel that movement, so it feels stimulating.”
Or perhaps he’s just tweaking a gullible reporter who needs to fill some column inches. In that case, First Nerve offers Ms. Hill these original quotes free of charge:
Lavender is soothing because the molecules gently pluck the olfactory nerves like angels playing heavenly harps.Pepper is irritating because the molecules stab tiny daggers into the olfactory nerve.