Saturday, November 17, 2012

Rihanna PR Fail: Parlux Drools, Lets It All Hang Out

NEW YORK, Nov. 16, 2012 — In the news release, Chart-Topping Songstress, Rihanna, Takes It All Off With New Scent, issued 16-Nov-2012 by Parlux Ltd. over PR Newswire, we are advised by the company that the first paragraph, first sentence, should read “...Nude by Rihanna, on Black Friday at Macy’s” rather than “...Nude by Rihanna, this November 2012” as originally issued inadvertently.
Good. Glad we cleared that up.

Meanwhile, “chart-topping songstress”? I understand her ditties are the bee’s knees, penned by Tin Pan Alley’s finest. But is this 2012 or 1922?

Let’s join Beavis and Butthead and read some more of the press release:
Nude by Rihanna is sensual and provocative. It is an uninhibited scent [Nude, uninhibited, get it? Get it?] that captures a stripped down essence. [Hey Butthead, drop trou and show me your “stripped down essence.”] The fragrance allows her fans, to experience something very personal, [“I’m experiencing something very personal right now, Beavis. In my pants.”] a true embodiment of the singer. [Heh. Em-BODY-ment! Heh-heh.] Nude by Rihanna joins Reb’l Fleur and Rebelle, two dark [Rihanna, dark! Heh. Heh-heh. Heh-heh-heh!] and rebellious scents created by Rihanna in years past, in her uninhibited fragrance lineup.
Wait. Did they mention that Nude is uninhibited? [Yes, twice in the same paragraph.—Ed.]

We hear FN readers saying, “Alright, Mr. Critical. But sex sells, so Nude by Rihanna is genius PR.”

Really? Try googling “rihanna nude.” You have to go to the fourth screen to find a link to the perfume (it’s the 38th search item). The rest of the search items are about Rihanna being, uh . . . nude. She seems to be famous for taking off her clothes. Or as Fred Purches, chairman and CEO of Parlux Ltd., puts it, she “perfectly balances strength and femininity.”


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