Wednesday, January 9, 2013

Sissel Tolaas Fools Some of the People All the Time



“. . . so we made teas from human body sweat, and it got a lot of attention.”

Look at me! Look at me! Hey, look at me!

Uh, Sissel, you’re not half as transgressive as this guy.

Online mag Nowness calls her a “cross-disciplinary sensory connoisseur,” “researcher,” and “scent curator.”

I’m going to curate a collection of scent curators.

I’m calling it “Smelling the Smellers of Smells.”

It’s a meta thang.

Conceptual art, bro.

Tuesday, January 8, 2013

Smartphones with a Sense of Smell?



That’s the claim advanced in a Slate piece about Sam Khamis and his Vinod Khosla-funded startup called Adamant Technologies, in Redwood City, California. The story, by Will Oremus, is rather breathless:
an array of sensors that together could potentially detect anything from halitosis to blood glucose levels to an impending electrical fire. The goal: a device that hooks up to your smartphone, turning it into a personal health monitor. [snip] At first, these apps would require a plug-in device that might cost on the order of $100. But Khamis told me his long-term goal is bigger: in short, a digitized, superhuman sense of smell that could someday be integrated into the phone itself.
Khamis got his PhD in experimental physics at Penn, where he discovered new ways to manufacture carbon nanotubes. Along with some researchers at the Monell Chemical Senses Center, he found a way to couple olfactory receptor proteins to carbon nanotube transistors. Gas phase odor molecules activate the receptors, and the transistors signal the event to the attached circuitry. Thus, a biological detector is, quite literally, wired into an electronic nose/brain. It’s cool, but not unprecedented, technology.

Adamant Technologies, with series A funding to the tune of $2.5 million, is so far a rudimentary web page. Although the Slate piece doesn’t say so directly, the underlying technology may be the receptor-transistor setup, now the subject of a U.S. patent application by Khamis and Paul Rhodes.

I would love to see this technology succeed. Do I think it will? Not soon. As I pointed out in What the Nose Knows, “The usefulness of an e-nose depends on its software as much as its sensors.” Detecting the different molecules found in bad breath is one thing; recognizing that pattern as bad breath is another and it requires big-time statistical processing and adaptive algorithms. Solving the cocktail party problem (tracking a target signal against a noisy background) is still another hurdle. When it comes to e-noses, the math is harder than the biophysics.

But suppose Khamis’s dream comes true and we each have an e-nose embedded in our smart phone. Then what?
It’s January 2017, and you’re riding a crowded elevator to work. An SBD occurs. The odor app on someone’s iPhone 8 says, “Hey, who cut the cheese?” Everyone stares at the doors. Awkward silence. 
After lunch there’s a ruckus. The chick from Accounts Payable is in tears and the HR lady is walking her out of the office. The screen on the HR lady’s iPhone is flashing “Alcohol Violation: Appletini.” 
You go the doctor about a sore knee, but first you have to breathe onto his iPhone as part of the mandatory Obamacare protocol. It detects the Marlboro you sneaked three days ago and your health insurance premium automatically goes up 20%. 
You come home late one night and your girlfriend waves her iPhone around your neck. It registers the new Lady Gaga fragrance. Your girlfriend doesn’t own the new Lady Gaga fragrance. You sleep on the couch. 
You dream about the old days, when smell was still the mysterious sense.

Saturday, January 5, 2013

And the Crowd Goes Wild


Photo by Charlotte Squire

A fun local tradition in New Zealand:
The annual Collingwood Raft Race was taking place, and a large crowd gathered on the bridge to throw a fuming concoction of rotten whey and old squid at the competitors as they floated beneath the bridge towards the “finish line” at the Collingwood Motor Camp.
Also tossed onto the rafters: “buckets of liquid pig manure and buckets of rotten milk.” This seems to have been a departure from “the traditional bombardment of old eggs and flour bombs.”

Good times.

Friday, January 4, 2013

Elephant Walks into a Smell Lab . . .



Professor Matthias Laska has made a big name for himself in the tiny world of comparative olfactory psychophysics. He has done this by measuring the olfactory ability of all sorts of non-human species, including mice, honey bees, squirrel monkeys, pigtail macaques, spider monkeys and South African fur seals. His specialty is designing behavioral tests in which the animals can demonstrate their olfactory talents, such as ability to discriminate between test odors or to detect very low concentrations of a single smell.

By testing human volunteers in similar ways, Laska is able to quantitatively rank our skills against those of other species. I relied on his work when, in What the Nose Knows, I argued against the old Greco-Freudian myth that humans have a relatively poor sense of smell. Laska’s work shows humans to be extremely competitive with other mammals.

Laska has recently turned his attention to elephants. How do you test an elephant’s sense of smell? [Very carefully.—Ed.] Laska and his colleagues use a “food-rewarded two-choice instrumental conditioning paradigm.” For those of you who want to try this at home, here’s how. The elephants were trained, upon verbal command,
to sniff at 2 odor sampling ports and then to indicate which of them held the rewarded odor stimulus by placing the tip of their trunk onto a defined position above the corresponding odor port.
Easy peasy. Correct choices are rewarded with a carrot.

In a newly published paper, Laska et al., take an extensive look at the Asian elephant’s ability to discriminate among odorants with similar molecular structure. Laska’s standard tactic is to test “homologous series” of simple alcohols, aldehydes, ketones, and carboxylic acids, i.e., he compares molecules of a given carbon chain length but with different functional groups. He also tests the discriminability of enantiomeric odor pairs, e.g., (-)-carvone and (+)-carvone. These are mirror image versions of the same molecular structure and often have different odor character.

The new results are easily summarized: elephants successfully discriminated all the odor pairs, both the homologous series and the enantiomers. Compared to other species tested similarly by Laska,
the Asian elephants performed at least as well as mice and clearly better than human subjects, squirrel monkeys, pigtail macaques, South African fur seals, and honeybees.
So there! Laska et al. mention some unpublished results showing that elephants are not particularly good at telling apart different concentrations of the same odor. Still, this is a pretty impressive performance.

The study discussed here is “Olfactory discrimination ability of Asian elephants (Elephas maximus) for structurally related odorants,” by Alisa Rizvanovic, Mats Amundin, and Matthias Laska, published online in Chemical Senses, December 16, 2012.

UPDATE January 5, 2013
Professor Laska emailed me regarding elephant’s inability to distinguish different concentrations of the same odor. Apparently, once an elephant figures out that odor X is rewarded he has trouble learning in another test that a different concentration of X is not rewarded. This problem also occurs with most of the other species Laska has studied. It makes sense: in nature the reward value of a particular smell is unlikely to vary with its concentration.

Tuesday, January 1, 2013

Perfume Platitudes: When Smellebrities Speak



Crash Davis: It’s time to work on your interviews.

Ebby Calvin “Nuke” LaLoosh: My interviews? What do I gotta do?

Davis: You’re gonna have to learn your clichés. You’re gonna have to study them, you’re gonna have to know them. They’re your friends. Write this down: “We gotta play it one day at a time.”

LaLoosh: Got to play . . . It’s pretty boring.

Davis: ‘Course it’s boring, that’s the point. Write it down.

LaLoosh: One . . . day . . . at a . . . time.

Davis: “I’m just happy to be here. Hope I can help the ball club.” I know, write it down. “I just wanna give it my best shot, and the good Lord willing, things will work out.

Nicole Richie 2012
“This scent is something that I am truly proud of and something that I myself love to wear. I was very closely involved in the creation of Nicole and took a hands-on approach with its development, helping with everything from the notes that are featured to the packaging and the products’ design,” Nicole revealed.

Peter Andre 2010
“I will be traveling around the country doing perfume signings and meeting my fans. I can’t wait to hear what they think. I hope people enjoy this fragrance as much as I enjoyed developing it for them.”

Heidi Klum 2011
“Working for a long time on developing a signature scent and watching it finally come to life is so exciting,” Klum said in a statement. “I never thought my nose would recover from sniffing so many scent combinations but it is all worth it.”

Jordin Sparks 2010
[Jordin] Sparks, an avid fan of fragrances, was highly involved in the development of her signature scent to ensure that it would be unique and represent her young and vibrant personality and embrace her creative force.

Kate Moss 2010
While some celebrities might simply lend their name to signature fragrances, Kate Moss was involved in every process of the development of her latest scent - Vintage Muse - as these exclusive pics illustrate. 
“Being a part of the creative process inspired me to develop Vintage Muse, a gorgeously chic, refined fragrance that lifts and inspires.”

Taylor Swift 2011
Taylor Swift has released a new video showing her behind the scenes involvement during the creation of her first fragrance, Wonderstruck. 
Swift got her hands (and her nose) dirty by being so intimately involved in the process, as the video shows her sniffing samples and offering her approval, simply by the look on her face. You can tell which notes she likes and dislikes via her facial expressions after she takes a whiff. Swift was clearly engaged by the process of creating her own perfume.



“We just gotta smell it one blotter at a time.”