An embarrassing bit of sponsor-slobbering from HLN—you know, CNN’s dumber, less tasteful, corporate sibling.
Whoever’s in charge of marketing at Old Spice headquarters gets it, and it’s working. Oh, wait. A dog is in charge. Giggle your way to the body wash aisle, why don’t you?HLN’s Colette Bennett is talking about spoofy spokescanine Mr. Wolfdog. She predicts he’ll achieve internet fame within a week. Really? See what you think.
Personally, I find the spot too long, too slow, and just not funny. Compare it to 30 sec. of the epic Old Spice Guy. Hell, compare it to E*Trade’s talking baby.