Wednesday, March 13, 2013

Old Spice Marketing: Wolfdog or Just a Dog?



An embarrassing bit of sponsor-slobbering from HLN—you know, CNN’s dumber, less tasteful, corporate sibling.
Whoever’s in charge of marketing at Old Spice headquarters gets it, and it’s working. Oh, wait. A dog is in charge. Giggle your way to the body wash aisle, why don’t you?
HLN’s Colette Bennett is talking about spoofy spokescanine Mr. Wolfdog. She predicts he’ll achieve internet fame within a week. Really? See what you think.

Personally, I find the spot too long, too slow, and just not funny. Compare it to 30 sec. of the epic Old Spice Guy. Hell, compare it to E*Trade’s talking baby.

4 comments:

Bryan Ross said...

My thoughts: pretty lame. That is all.

Avery Gilbert said...

Bryan Ross:

Yah.

On Twitter, Charenton Macerations pointed out that the canine voicebox-translator is ripped off from Pixar's "Up."

Sheesh.

Bryan Ross said...

that's interesting, I didn't know that. Not even very original in that regard then. Sad.

I've seen this spot in a few incarnations now repeatedly on Youtube, usually against my will. It just gets worse the more I see it. Old Spice personnel should quit and start working for Dana or Coty.

Avery Gilbert said...

Bryan Ross:

Agree. It leaves a Proctoid aftertaste.

Plus--when marketing people write ads about marketing people, you know they've run dry.