Thursday, May 7, 2009

It’s Not Over Till the Fat Lady Spritzes

Hey boys and girls, ever wonder why the Boston Globe’s weekday circulation is down 13.6% from a year ago? Or why the paper is expected to lose $85 million this year? Hmmm . . . perhaps it has something to do with the quality of the product.

Check out this remarkably ignorant post by Christopher Muther who writes for the Globe’s Style section. In highlighting an upcoming talk by perfumer Christophe Laudamiel at the French Library Alliance Française of Boston, Muther writes:
This spring he’s staging the world’s first scent opera in NYC.
Readers of What the Nose Knows will recall a section titled “A Night at the Opera,” where I tell the story of a scent opera called Blind Trust, produced by Roland Tec back in 1993. Somewhat embarrassingly for Christopher “World’s First” Muther, it was performed at the Boston Science Museum. Oh, and it was reviewed in his own newspaper

None of this, of course, reflects on Christophe Laudamiel or his collaboration with composers Nico Muhly and Valgeir Sigurdsson, which will be performed (perfumed?) at the Guggenheim Museum in New York on May 31 and June 1.

Laudamiel is a trip: an intensely creative individual and a provocative perfumer—also one of the few I’ve heard who can speak about his craft with genuine insight. His Scent Opera arrives almost 50 years after people packed movie theaters on the other side of Manhattan to experience Mike Todd Jr.’s Smell-O-Vision and Walter Reade Jr.’s AromaRama. The excitement is palpable: I hear that both of Laudamiel’s shows are sold out and a third has been added.

I’ll definitely be there.

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