Sunday, February 14, 2010

Pouring Cold Water on the Raging Reptilian Brain

In today’s Boston Globe, writer Courtney Humphries does a nice job describing recent research into how smells affect us. She finds that the traditional emphasis on mood and emotion is giving way to explanations that involve cognition. Sound familiar? It should.

Best of all, she goes the entire article without mentioning a certain French novelist. Hurray!


~x~ said...

interesting especially about the differentiating "identical" scents and its impact on keenness afterwards.

Avery Gilbert said...


Did you skip the part about "mild electric shocks" or do you feel that's an acceptable price to pay for fragrance training?

"Eugenol? Wrong. Clove bud oil."


[Apologies to Dr. Peter Venkman.]