![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3QWIrsQU2LodLv5k6RclHBEfU-DmYN2QkNjnQqKrsV1iFPbufBMUC96sSfKxnSU2NeoC1PLrcourZHY5hscjSGq4nETdtB5TVD4ner6hbRLE64uRrkUlIRrxXbe3J9yfPVMl9p1TI-xI/s320/PlaceboHumor.jpg)
There’s been a recent flurry of PR around a scent-emitting device that attaches to your iPhone and puffs aroma every time you get a text message. Called Scentee, it appears to be a re-branding of the ChatPerf device I blogged about in May.
Now the inestimable Jimmy Kimmel tees it up for a man-on-the-street bit. Since the Scentee is only available in Japan, Kimmel uses a dummy device for his “Imaginary Smell Edition of Lie Witness News.” If you have ever doubted the power of the olfactory placebo effect, here’s your answer.
No comments:
Post a Comment