Wednesday, November 6, 2013

Jimmy Kimmel’s Olfactory Placebo Sketch Comedy

There’s been a recent flurry of PR around a scent-emitting device that attaches to your iPhone and puffs aroma every time you get a text message. Called Scentee, it appears to be a re-branding of the ChatPerf device I blogged about in May.

Now the inestimable Jimmy Kimmel tees it up for a man-on-the-street bit. Since the Scentee is only available in Japan, Kimmel uses a dummy device for his “Imaginary Smell Edition of Lie Witness News.” If you have ever doubted the power of the olfactory placebo effect, here’s your answer.

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