Sunday, November 10, 2013

Spritz, Boom, Bah!

Nothing says Texas A&M University like “refreshing top notes of Italian lemon, bergamot and iced pineapple.” Welcome to collegiate colognes, a rapidly growing niche in the fine fragrance business. Arian Campo-Flores and Meredith Rutland at the WSJ provide a decent rundown on the fad, and refrain from overdoing the cow shit jokes.

In actual fact, universities as “personalities” offer the perfumer as good a creative canvas as any—there are visuals, emotional associations and even the occasional bona fide scent marker. From a purely aesthetic point of view, there isn’t much to carp about. [Besides, we’ll have a ton of material once Parlux signs Miley Cyrus for Twerker.—Ed.]

The main danger for the collegiate cologne market is success—there are hundreds of universities and just not that many distinctive, high-quality fragrances to go around. By the time the trend hits Bergen Community College, we’ll be talking knock-offs and aftershave.

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