Photo: David Ricart
A year ago I got an email from a young graphic designer named David Ricart. He had heard me speak at the New York Academy of Sciences and now, for his MFA thesis at the School of Visual Arts, he wanted to do a project on scent communication using body odor.
Ricart recently wrote again to let me know he had completed and successfully defended his thesis. The BO project became TOLO: The 21st Century Love Letter. It uses cleverly modified T-shirts and a mailing tube to provide a new channel of remote, interpersonal, chemosensory communication.
David Ricart has transformed a routine scientific method for collecting BO into a creative product concept with an appealing visual design that addresses a real psychological need.