Sunday, January 31, 2010

The Smelly Web Indexes: January 31, 2010

For the week ending January 31, 2010:

The Solo Blog Index
Close: 112
Change: unchanged 
Big movers: FirstNerve +15%, AnyasGarden +6%, GrainDeMusc -13%, 1000Fragrances -5% 

The Team Blog Index
Close: 123
Change: +1
Big movers:  ISmellThereforeIAm +8%

The Corporate & Community Site Index
Close: 62
Change: -2
Big movers: TheDryDown -7%, Sniffapalooza +5%


Despite internal volatility, the Solo Blog Index moved sideways for a second straight week as big gainers offset big decliners. The Team Blog Index eked out a one point gain as a big uptick in ISmellThereforeIAm pulled up the other three component sites which all showed losses. The Corporate & Community Site Index dropped another two points from last week’s record low; Sniffapalooza was the only gainer in the group.


carmencanada /Grain de Musc said...

Still can't suss out those stats. I had one of my highest peaks ever on that week (as usual when we do crosslinked top ten with Now Smell This, Perfume Posse, Bois de Jasmin and Perfume-smellin' Things)... Oh well...

Avery Gilbert said...


Alexa rankings are time-weighted across the past three months. There will be lag before a surge in the current week's traffic registers on the ranking.

I suspect (but can't prove) that multiple page views per visit and comment rates also influence Alexa rank.

I think these rankings are reasonable long-term indicaters of relative traffic volume but that much of the day-to-day variability is statistical noise.

One reason I created the Smelly Web Indexes is to have a gauge of the overall marketplace--the big picture will be less "noisy" than any one site's traffic rank.