One drop changes everything. Rediscover the transformative power of perfume. In one drop, feel six feet taller, 60 watts brighter, 600 times sexier. Eau, just imagine.Add that to the Peter Maxish psychedelic color scheme and we’re tripping balls.
Who is this aimed at? “Rediscover perfume” implies the target audience is women who used to wear scent. Do these ladies really need “Do’s and Don’ts” advice for simpletons? Do “Try before you buy” but Don’t “Try more than three scents at one time . . .”
Rochelle Bloom believes this “will make the consumer look at fragrance in a new way and engage with new enthusiasm.” Rilly? What say you?