Thursday, January 10, 2013

Nissan Edges Toward a Logo-Scent

A custom scent is part of the enormous, multisensory Nissan exhibit that will tour ten global auto shows this year, beginning with next week’s North American Auto Show.
. . . the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors. A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening.
Nice touch!

In a video, Roel de Vries, Nissan’s VP of global marketing strategy, describes the scent as modern, vibrant, and exciting. He also calls it is “Oriental” while referencing the fact that Nissan is a Japanese company; so it’s not clear that it smells Oriental in the perfumer’s meaning of the word.

De Vries says that if the scent works well at the trade shows, Nissan may deploy it in the company’s dealerships.

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