Monday, January 14, 2013

The Institute for Art and Olfaction is Happening

The Institute for Art and Olfaction is rapidly taking shape in Los Angeles under the enthusiastic leadership of Saskia Wilson-Brown.
The Institute for Art and Olfaction aims to instigate greater engagement with the art and science of scent. We will do this through a public education program, by building an archive of contemporary perfume releases, by creating an accessible laboratory for scent innovation, and by inciting cross-genre collaboration between perfumers and other creative practitioners.
The concept is great and so is the timing: fragrance at all levels—creative, commercial, and artistic—is in the midst of a great upheaval. Establishing a West Coast presence will be good for everyone. That’s why I signed on to be one of the group’s advisors.

Saskia has launched the Institute’s first fundraising effort on IndieGoGo. They’re about halfway toward their goal of $5,500. If you have a few bucks to kick in, I’d encourage you to do so. The deadline is February 5.

Don’t believe me? Then listen to these guys, including The Winsome Katie Puckrik™.

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